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Monday MeetingAuthor: Monday Meeting
Monday Meeting is a weekly virtual gathering where motion designers, animators, and visual effects artists come together to discuss industry trends, share their experiences, and learn from one another. This creative community provides a platform for networking, collaboration, and skill development. By participating in Monday Meeting, motion design professionals can stay up-to-date on the latest techniques, tools, and software while also expanding their professional networks and growing their careers in this exciting and dynamic field. Language: en Genres: Arts, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Strengthening Systems to Snag Clients with Hayley Akins | Nov 24, 2025
Episode 18
Wednesday, 26 November, 2025
In this episode, host Jen Van Horn welcomes Hayley Akins, founder of Motion Hatch, to discuss business systems, client relationship management, and social media strategies that help motion designers build sustainable freelance careers.This episode covers:The power of systems: How implementing basic business systems like CRMs and client outreach processes prevents the feast-or-famine cycle that plagues freelancers, with real examples of designers discovering lost opportunities worth thousandsClient relationship management: Why a CRM is the single most important system for freelancers, tracking past clients, prospects, and networking contacts to ensure consistent follow-up and relationship buildingLinkedIn strategy evolution: Current best practices including posting native video content, using polls for engagement, maintaining authentic voice over AI-polished writing, and understanding the 4 A's framework (awareness, attraction, action, advocacy)Niche positioning without perfection: How to start establishing expertise in a specific area by posting about your interests before having everything figured out, using personal projects as proof of conceptReaching direct clients: Strategies for targeting dream clients including researching their Facebook page transparency for active ad campaigns, finding the right company size, and connecting with marketing managers on LinkedInEnd-of-year planning: The importance of starting client outreach now for 2026 projects, as brands are currently planning beyond Q1 and have year-end budgets to allocateUpcoming Events:Gartic Phone Game Night - December 3rdSam Judelson (LUX3D) hosting for DecemberBlack Friday deals available including Motion Hatch's Client Magnet Bundle at 60% offVisit MondayMeeting.org for this episode and other conversations from the motion design community!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterMotion HatchHayley’s EmailBlack Friday Deal Motion HatchCreative and CoinSchool of Motion Black Friday
