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Monday MeetingAuthor: Monday Meeting
Monday Meeting is a weekly virtual gathering where motion designers, animators, and visual effects artists come together to discuss industry trends, share their experiences, and learn from one another. This creative community provides a platform for networking, collaboration, and skill development. By participating in Monday Meeting, motion design professionals can stay up-to-date on the latest techniques, tools, and software while also expanding their professional networks and growing their careers in this exciting and dynamic field. Language: en Genres: Arts, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Selling Confidently By Finding Your Why | Mar 2, 2026
Episode 5
Wednesday, 4 March, 2026
In this episode, host Lee Smalt leads an open conversation on branding and marketing strategy.This episode covers:Starting with strategy before branding: Before investing time in logos, fonts, or website platforms, freelancers benefit from answering foundational questions about who they serve, what problems they solve, and why they do what they do — a step many creatives skip when entering freelance work.Defining your "why": Revisiting your core purpose regularly helps clarify which clients and projects to pursue. Completing a brand discovery questionnaire at least twice a year can surface insights that feel redundant but reveal deeper clarity with each pass.Niching by client personality, not just industry: Your target market doesn't have to be defined by a vertical like fintech or healthcare — it can be defined by the type of people you want to work with, such as those who are collaborative, appreciative, and reliable.Qualifying leads with intention: Rather than broadcasting availability on LinkedIn, focusing on building genuine relationships with people at target studios — starting with peers and working up — tends to yield stronger results than cold applications.Authenticity over polish in self-promotion: Showing your face, sharing your process, and being genuinely enthusiastic about your work outperforms highly produced content. Audiences and clients can sense when enthusiasm is real versus performed.Networking as a long-term practice: Consistent, low-pressure outreach — commenting on posts, sending connection requests with personal notes, attending speed networking events — builds visibility over time and is more effective than sporadic high-effort pushes.Overcoming executive dysfunction and inertia: Breaking strategy tasks into smaller steps and using body-doubling or co-working sessions can help creatives who struggle to start, especially when facing something as broad and open-ended as defining a personal brand.Upcoming Events/Schedule:TONIGHT (march 4th) Community Game Night (Gartic Phone) at 6 PM Pacific / 7 PM Mountain / 9 PM Eastern — details in the Monday Meeting Discord"March of Robots" drawing challenge running throughout March — jump in anytime, no daily commitment requiredNext week's guest: Ashton Hauff, CEO of The Good Kids (Bismarck marketing company) — discussing her approach to strategyVisit MondayMeeting.org for this episode and other conversations from the motion design community!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterLee’s Brand Discovery FormMarch of Robots Drawing Challenge Austin Saylor’s 200K Program
