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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The CompetitionAuthor: Bryan Bowman
Found Revenue: Shopify Growth with Bryan Bowman Most Shopify brands don't need more hype. They need someone to calmly walk through their store and say, "Here's where the money is leaking, and here's how to fix it." Welcome to Found Revenue, the podcast for DTC founders tired of the "hack-of-the-week" and ready for a predictable, data-driven approach to ecommerce marketing. Hosted by Bryan Bowmanformer consulting actuary and founder of FoundRev.comthis show ditches the chaos for a systematic approach to growth. Bryan has helped DTC stores add tens of millions in trackable revenue by fixing the four pillars of profitable scaling: Hero Offers & Bundling: How to structure offers that spike Average Order Value (AOV). The "Money Pages": Conversion Rate Optimization (CRO) for your Home, Product, and Checkout pages. Meta Ads Strategy: "Grown-up" paid social strategies that stabilize your ROAS. Email Marketing & LTV: Using Klaviyo to turn one-time buyers into loyal repeat customers. This is your blueprint for turning a pretty website into a serious sales channel. New episodes weekly. Listen with your Shopify dashboard open. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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CRO Is Dead: The "Listen, Watch, Ship" Framework for Shopify Brands | Ep 128
Episode 128
Saturday, 16 May, 2026
Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization. In this episode, you will learn: The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy. The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy. The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions. The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results. Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth. Stop guessing and start letting your customers write your copy and dictate your site experience. Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!
