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Global Studio Marketing PodcastAuthor: Michael K. Reynolds
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. Youve climbed the mountain...lets tell the world. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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GS 220 - The Marketing Lesson Of Big Blue
Episode 220
Thursday, 6 June, 2024
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue. As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold brilliant positioning. What was this positioning statement, and what is the powerful lesson we can learn from it for our businesses today? Join Michael to learn the answer to this question and to gain a critical marketing insight from Big Blue.
