 |
Global Studio Marketing PodcastAuthor: Michael K. Reynolds
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You've climbed the mountain...let's tell the world. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
GS 221 - Mastering The Margins In Business
Episode 221
Tuesday, 10 June, 2025
It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our revenues have gone up by 18% this year," they might say with a glad nod in their head. And while this is both admirable and good news, it's not terribly indicative of how well the business is doing. For instance, revenue growth will almost always spike naturally with a brand new business. And that 18% year-over-year growth...that's probably underperforming for a startup. Also, what is missing with a report in revenue growth, is how much it cost to chase down that increase in business. If your marketing expenses went up 82% to get you that 18% increase in revenues...then in most cases, that's a losing recipe. Winning in business...is in the margins. Join Michael on this important discussion of how to achieve long-term, highly sustainable growth.
