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Care to CEOAuthor: TopHealth Media
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner just like Crystal did with tactical steps, mindset shifts, mentorship, and hard truths. Language: en-us Genres: Alternative Health, Business, Entrepreneurship, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Episode 3
Thursday, 12 March, 2026
Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on what it’s really like to be at the helm of a home care agency and highlight the unique challenges faced by those who transition from hands-on caregiving into executive leadership.The conversation dives deep into the realities of being underestimated in the industry, especially when your journey didn’t start in the corporate world. Crystal Smith, Latanya Billings, and Gracie Dillard candidly discuss everything from tackling daily barriers like complex county systems and professional gatekeeping to navigating industry politics and overcoming intentional obstacles like delayed authorizations and discrimination.But it’s not just about the struggles; the team also shares the strategies that have helped them turn adversity into fuel for growth. They stress the importance of meticulous documentation, building strong teams, staying up-to-date on ever-changing regulations, and, above all, keeping the focus on the individuals they serve. Throughout, listeners will find actionable insights on maintaining professionalism, protecting their mindset in the face of resistance, and scaling their impact as leaders in home care.So, whether you’re in the caregiving field, are thinking about making the jump to leadership, or just want to hear honest stories from women who’ve walked the walk, this episode delivers real talk and hard-earned wisdom you won’t want to miss.Timestamps:00:00 Caregiver to CEO: Overcoming Bias03:37 "Team Lacks True Collaboration"09:09 "Resilience Amid Industry Challenges"10:38 "Protecting Mindset: Remember the Mission"15:56 Caregivers Overlooking Established Plans18:17 "Less Is More Communication"21:49 "Never Shrink, Stay Bold"Care to CEO - Podcast Show Website - https://caretoceo.com/ Crystal Smith - https://www.crystalsmithandco.com/ Crystal Smith Mentoring - https://ft.crystalsmith.online/ TopHealth - https://tophealth.care/ “Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”
