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The Restaurant Show with Jay AshtonAuthor: Ashton Media
Welcome to "The Late Night Show with Canada's Restaurant Guy and Domenic Pedulla," the go-to podcast for the restaurant world. Dive deep into industry challenges, innovations, and stories with our insightful hosts. Each LIVE episode explores topics like restaurant technology, digital marketing, sustainability, and culinary trends, featuring insights from CEOs, chefs, and industry experts. It's more than a podcast, it's a community shaping the future of food and hospitality with knowledge, passion, and a dash of edutainment. Join us in crafting the future of the restaurant industry. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Boost Your Restaurant's Digital Presence, Mastering Authenticity and Social Media Strategies for Success
Monday, 22 April, 2024
This episode from "The Late Night Restaurant Show" centers on effective marketing strategies for restaurants, with a specific focus on digital and social media marketing. Justin Krivanik, a guest with extensive marketing expertise, discusses how restaurant owners should start their marketing efforts by asking fundamental questions about their goals and current strategies. He emphasizes the importance of understanding what's already working before exploring new tactics. Justin introduces the concept of starting with the 'why' behind marketing choices, such as choosing Google ads because a competitor is doing it, or because it seems necessary, and then moving to a discussion about audience and unique offerings. The approach is heavily centered on creating a digital strategy that isn't just tactical but is thoughtful and aligned with the restaurant's specific goals and context. He shares insights on the necessity of integrating the restaurant's operational realities with marketing strategies, ensuring that the tactics chosen truly resonate with and reflect the restaurant's identity and customer expectations. The episode is rich with strategies for restaurant owners to enhance their digital presence, emphasizing authenticity, the correct use of social media platforms, and leveraging digital strategies to create a cohesive and attractive online identity that genuinely represents the restaurant's brand and attracts more customers. Learn more: www.bigtailwind.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/canadas-restaurant-guy/message
