Beyond The Tools

Marketing Secrets For Contractors And Home Service Businesses

Author: Reflective Marketing

Are you a home service business owner and/or contractor looking to grow and scale your business? This is a podcast dedicated to helping home service business owners and contractors grow faster by getting more leads, converting more sales so that you can finally get beyond the tools.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Michelle Jeppesen: The Direct Mail Strategy Contractors Are Sleeping On
Episode 95
Wednesday, 21 October, 2026

Why does direct mail still work when homeowners are surrounded by digital ads all day?Michelle, VP of Marketing at SendJim, joins Beyond the Tools to explain the psychology behind tangible marketing and why physical mail can help home service businesses stand out, build trust, and turn one job into more. From neighbor mailing and multi-touch campaigns to smarter targeting and stronger offers, Michelle shares how contractors can use direct mail as part of a more effective local marketing strategy.👉 Full show notes: http://www.beyondthetoolspodcast.com/