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Geof Brown: Rethink Everything | Gear Up for Growth
Monday, 6 April, 2026

Illinois CPA Society CEO lays out the three big challenges.Full show notes hereGear Up for GrowthWith Jean CaragherFor CPA Trendlines“What got you to this point is not going to be what gets your firm to its next major milestone,” says Geoffrey Brown, president and CEO of the Illinois CPA Society.MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here“Be flexible. Be nimble,” he tells Jean Caragher in this episode of Gear Up for Growth. “Surround yourself with the right people and take advantage of opportunities that help you lead into the future.” Brown outlines the forces reshaping public accounting and the leadership mindset required for the future.Top Takeaways How Private Equity Is Forcing Firms to Rethink Everything The New Skills Needed for the Advisory Future Why Demographics Are the Profession’s Biggest Challenge

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