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B2B Agility with Greg Kihlström: MarTech, E-Commerce, & Customer SuccessAuthor: The Agile Brand Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Episode 64
Monday, 6 October, 2025
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights. It also requires strong leadership that can champion the changes needed to achieve success with AI. Cella recently released its 2025 Intelligence report, finding that while AI adoption is gaining momentum, but human ingenuity still leads the way. To help me discuss this topic, I'd like to welcome Nickole Brown, Sr. Consultant at Cella by Randstad Digital. About Nickole Brown Cella Inc. consultant Nickole Brown has two decades of creative operations, production and marketing experience to share. She is passionate about bringing clarity to creative spaces and focuses on utilizing voice of customer, data and mechanisms to tell the true story of a creative organization. Nickole’s skills include being an effective leader and partner who enjoys collaborating to uncover the unique process improvement opportunities, success metrics and team structure that will capture an organizations potential. Nickole Brown on LinkedIn: https://www.linkedin.com/in/nickole-brown-80a5424/ Resources Cella by Randstad Digital: https://www.cella.com To explore the full 2025 Cella Intelligence Report and discover the insights shaping tomorrow’s creative landscape, visit https://www.cellainc.com/insights/cella-intelligence-report Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
