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Pour Decisions PodcastAuthor: Dino Sarti and Danny Stepper
The Pour Decisions Podcast focuses on business and consumer packaged goods through the lens of beverage business. We sit down and have conversations with entrepreneurs, strategics, investors retailers, distributors and supply chain players. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Shark Tank to Walmart: How Tom Leach Is Building Osmo to Last
Episode 168
Wednesday, 9 September, 2026
In this episode of Pour Decisions, Dino Sarti, Co-Founder of L.A. Libations, sits down with Tom Leach, CEO of Osmo and Media RED, to explore how storytelling, creator influence, product quality and operational discipline come together to build enduring consumer brands. Tom shares the unconventional journey that took him from film school to working alongside television producer Mark Burnett, developing a show with Sir Richard Branson and witnessing the power of Shark Tank firsthand. Those experiences ultimately led him to the CPG industry and Osmo, the premium salt, seasoning and sauce brand he is building with culinary creator Nick DiGiovanni. The conversation explores why a large audience is only an advantage when the product earns repeat purchase, how Osmo generated 50 million organic views around its Magic Sauce launch and why the most overlooked grocery categories may hold the greatest opportunities for innovation. Tom and Dino also discuss the tension between emerging brands and legacy CPG companies, the risks of growing too quickly, how storytelling can influence billion-dollar valuations and why AI and better retail data could give smaller brands a major competitive advantage.
