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Pour Decisions PodcastAuthor: Dino Sarti and Danny Stepper Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Recession Hustle to Top Beverage Agency: Dan Baum’s Story
Episode 49
Wednesday, 18 March, 2026
What if the biggest problem in beverage marketing… is that most of it is boring? In this episode of Pour Decisions, Dino Sarti sits down with Dan Baum, Founder & CEO of Multiply — the agency behind some of the most disruptive, attention-grabbing marketing in beverage. From scrappy recession-era survival to building a 17-year “overnight success,” Dan shares how Multiply carved out a niche by doing one thing better than anyone else: fighting boring. This conversation dives deep into what actually drives brand growth today — from creative that respects the consumer to why marketing alone doesn’t create velocity without distribution. If you're building, scaling, or marketing a beverage brand… this is a must-listen.
