The PR Pod

The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche. Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com

Author: Brooke Burns

Language: en-au

Genres: Business, Marketing

Contact email: Get it

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How to get journalists to respond to a pitch
Sunday, 14 November, 2021

Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas. With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response Find tips from each episode here: https://www.theprpod.com/See omnystudio.com/listener for privacy information.