 |
Multifamily Mix with Barbara SavonaMultifamily Marketing Podcast Author: Sprout Marketing
Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode.Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry.This podcast is more than just a source of information; its a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if youre ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How to Use Social Media to Build Trust With Prospects Before the Tour
Episode 4
Monday, 26 January, 2026
When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour.This week’s “Try It” introduces the “What It’s Really Like” social media series, a realistic approach to multifamily marketing that pulls back the curtain on daily life at your community — without sacrificing professionalism. Instead of overly polished photos, this strategy focuses on authentic moments, resident testimonials, and real-life energy that help prospects answer the question: Can I see myself living here?Barbara explains how showing life in action — pets at the dog park, amenities in use, weekend vibes, resident events, and everyday moments — builds credibility during today’s trust recession. You’ll learn how transparency on social media helps prospects self-select, reduces uncertainty before tours, and creates familiarity that supports leasing and resident retention.Perfect for property managers, onsite teams, leasing professionals, and multifamily marketers, this episode breaks down how to create social content that feels honest, approachable, and effective — without adding more work to your plate.Read the blog here. Watch on YouTube here.Grab the Spark Monthly Resource Kit for only $7 here. (that's less than a #1 combo at Chick-fil-A)Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
