Over A Pint Marketing Podcast

Author: Over A Pint Productions

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.
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Language: en

Genres: Business, Marketing

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Rob Volpe On Empathy As A Competitive Advantage
Wednesday, 18 February, 2026

#185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It is about perspective-taking. It is about dismantling judgment. It is about asking better questions. And most importantly, it is about making better decisions. The conversation explores: The difference between emotional empathy and cognitive empathy, and why marketers rely on perspective taking more than feelings The Five Steps of Empathy and how they apply directly to sales, collaboration, problem solving, and trust building Why asking "why" often shuts people down How big brands leave roughly 10 percent of revenue on the table by ignoring the "Say–Do Gap" Why qualitative research matters more than ever in a world obsessed with dashboards Rob also shares powerful personal stories that shaped his work, from growing up in small-town Indiana to a moment of forgiveness at his 30th high school reunion that quite literally lifted emotional weight. If you want better insight, better positioning, and better growth, empathy is a competitive advantage. Here's how to connect with Rob: Website: https://www.robvolpe.expert/ LinkedIn: https://www.linkedin.com/in/rmvolpe/ Social Media: Empathy Activist Newsletter: Reading Between the Lines (found on the website) Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.