Over A Pint Marketing Podcast

Author: Over A Pint Productions

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.
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Language: en

Genres: Business, Marketing

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Pat Burke: Executive Creative Director at Special Group
Thursday, 16 April, 2026

#190: Pat Burke is the Executive Creative Director at Special Group. He sits down to share his work in advertising, which includes producing 18 Super Bowl commercials. Bananas, right? Burke details the rigorous six-to-eight-month timeline and the immense pressure of creating a cultural moment. He explains the creative process, from the initial client brief and competitive internal "jump balls" to the granular testing of scripts and final edits. He also provides insights into the evolving role of celebrities and the importance of generating a "PR tail" that extends beyond the game itself. Pat and Pat also discuss the shifting agency landscape, emphasizing how smaller, independent shops offer a nimbler alternative to large holding companies. And, Burke shares his perspective on AI as a creative tool and the necessity of maintaining outside interests to fuel long-term professional inspiration. Grab your pint and jump on in. Connect with Pat here: https://www.linkedin.com/in/pat-burke-a434608/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.