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Marketing Speak®Author: Stephan Spencer
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The New Rules of SEO, AEO & AI Search with Nathan Gotch
Wednesday, 30 September, 2026
A website was ranking #1 for every single keyword it cared about — and still lost 46% of its traffic. What happened? That's the kind of contradiction my guest Nathan Gotch deals with constantly. Nathan is an SEO entrepreneur, educator, and founder of Rankability, and just published his new book, AI SEO for Dummies (Wiley). He got his start in 2011 with tactics that would make any modern SEO cringe — until a flood of Google manual actions in 2015 became the turning point that pushed him toward sustainable, long-term strategy. In this episode, we get into: ➡️ Why traffic is becoming a broken success metric, even when rankings look perfect ➡️ How Nathan tracks brand visibility across AI platforms by category, not by individual keyword ➡️ Why citations matter more than ever — and how to get cited even from a low-authority domain ➡️ What actually drives the local pack (hint: it's not what most agencies think) ➡️ Why AEO and SEO were never really two different things If you've been trying to figure out what's actually changed about SEO versus what's just a rebrand, this conversation will clear that up fast. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/552. 🎧 Listen now
