Marketing Unplugged

Author: Demand Spring

Welcome to Marketing Unplugged, a podcast about the humans behind marketing. Co-hosts Mark Emond (fearless and open-minded leader of Demand Spring) and Elle Woulfe ( Senior VP of marketing, and self-proclaimed marketing nerd) hold insightful conversations with accomplished B2B marketers about the ways they use marketing to advance their ideas, their organizations, and themselves. Our goal is to help you become a more confident marketer.
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Language: en

Genres: Business, Marketing

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Estelle Mense — The Marketing Career Longevity Project
Episode 6
Monday, 20 May, 2024

Estelle Mense is the VP of Marketing at Ascend Learning, a position she's held for the last four years. Before this, she also served as the SVP of Marketing at Blue Snap. Estelle brings a wealth of knowledge and insights into the marketing industry. In this episode, Estelle shares her journey into marketing, discusses an enlightening study she conducted on employee happiness and career longevity among marketers, and talks about the nuances of job satisfaction within the marketing field. Key Takeaways: [1:05] A little bit about Estelle and her career in marketing. [3:20] What attracted Estelle toward marketing? [5:00] Estelle shares the study she's been conducting about employee happiness levels within the marketing industry and career longevity among marketers. [6:10] Do marketers actually ever retire? [7:35] There is a high level of job satisfaction among marketers. Why is that? [12:10] Diverse experience vs. specialized experience, which one is better? [19:55] More than half of marketers would have done things differently if they had to start over. Why is that? [24:10] Do marketers prefer working in a large corporation or a smaller company? [29:55] What have been some of the main takeaways that Estelle learned from this study? [33:35] Estelle answers some rapid-fire questions! Mentioned in This Episode: Demandspring.com Ascendlearning.com Estelle on LinkedIn The Marketing Career Longevity Project