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I Love Coaching PodcastA Modern Day Coaching Community Author: I Love Coaching Co.
Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether youre just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What Youll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve successso you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, youll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If youre passionate about becoming the best version of Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Maslow’s Mountain: Why Your Coaching Messaging is Falling Flat
Episode 173
Tuesday, 5 May, 2026
Most coaches stand at the top of the mountain and yell down to their clients to "reach their full potential." But if your client is struggling to pay their bills, they can’t hear you. In this episode, Adam Roach and Jess Webber introduce a 7-part series on Maslow’s Mountain, a framework that will change how you view your positioning, messaging, and client relationships. The 5 Levels of Maslow’s Hierarchy of NeedsLevel 1: Physiological Needs – The base camp of survival including food, water, and basic shelter. Level 2: Safety Needs – Moving from simple survival to physical and emotional protection and the development of trust. Level 3: Love and Belonging – Shifting from self-protection to community, acceptance, and professional intimacy. Level 4: Esteem Needs – Developing respect, recognition, and confidence within the relationship and the community. Level 5: Self-Actualization – The summit where an individual reaches their full potential. The "Coach's Trap"The biggest mistake coaches make is standing at Level 5 (Self-Actualization) and trying to throw a rope down to someone at Base Camp. If your marketing speaks to "living your best life" while your avatar is worried about "keeping the lights on," you will lose their trust and their business. From Hero to SherpaTo truly succeed, you must stop trying to be the "Hero" who flew to the top and start being the Sherpa guide who walks arm-in-arm with the client from wherever they are. "It is truly the lens or the filter through which you should run everything in your business." — Jess Webber Resources Mentioned:Get Paid to Coach Guide: Ready to stop shouting from the peak and start guiding? Grab our free guide to help you transition from Hero to Sherpa.Website: ILoveCoachingCo.com













