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I Love Coaching PodcastA Modern Day Coaching Community Author: I Love Coaching Co.
Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether youre just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What Youll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve successso you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, youll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If youre passionate about becoming the best version of Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Build Trust With Coaching Clients: The Power of Proximity
Episode 198
Wednesday, 28 October, 2026
Building a coaching business can be a lonely place, and the loneliness costs more than you think. It costs you trust, honest feedback, and the referrals that only come from people who actually know you. Most coaches try to fix it by posting more. Adam Roach and Jess Webber just watched a different fix work in about a day and a half.Fresh off a live workshop in Charleston, the two sit down to talk about what happened when a room of ten, with six states represented, worked on the business of coaching out loud. Adam brings the human side. People walked in as unknowns to each other, sized each other up, and by the end of day two they were hearing their own problems in someone else’s business and offering to send each other referrals.Jess brings the language and the architecture. Coaches arrive with 90 days of aspiration and leave with 90 days of actual, because being close to other people makes you honest about where you are versus where you want to go. From there the conversation moves to the Trust Ledger, the difference between connection and enrollment, and why both hosts now talk about people happily paying for a payoff instead of being closed. Jess also shares how pricing herself, instead of her payoff, held her back early on, and Adam owns his past as a recovering transactional thinker.What you’ll learnWhy proximity builds trust faster than content, and what moved a room of strangers to trusted peers in a day and a halfHow aspirational language turns into language you can actually market when you work on your business out loudThe difference between connection and enrollment, and why connection has to come firstHow the Trust Ledger works: make value deposits the way your client wants to receive them, so a later ask feels like a no-brainerWhy “happily pay for it” beats a closed sale, and what it means to price your payoff instead of yourselfHow to create proximity if live events are not your thing, from a VIP one-on-one upsell to connecting your clients with each otherThe big ideaTrust grows with proximity, and proximity can be built on purpose. Live is the strongest form of it, but any setting where people get close enough to be seen and to see others will do the work. When you make real deposits first, enrollment stops being a push and becomes an invitation to people who are ready.Notable quote“Connection is not enrolling someone. Connection is building trust.” (Adam Roach)Resources mentionedSellable Offer Scorecard (15 questions, a couple of minutes): ilovecoachingco.com/scorecardEarlier episode on the Trust Ledger: “The Two Funnels You’re Mixing Together”ILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps [00:00] Intro: Charleston and the power of proximity [00:43] Why building a coaching business can feel like a silo [01:10] Inside the room: ten people, six states, business work done out loud [02:21] From 90 days of aspiration to 90 days of actual [03:34] Unknown to unknown: walking into a room of strangers [05:10] From trust to referrals by the end of day two [05:24] Intimacy without competition (and a few tears) [06:31] What this means for your own coaching business [07:44] How to create proximity without hosting an event [08:50] Connection is not enrolling [09:43] The Trust Ledger: deposits before withdrawals [10:48] Letting go of transactional thinking [11:34] “Happily pay for it” [13:12] Investment, not payment: pricing the payoff, not yourself [15:13] Why live is the highest form of trust building [17:00] Why you don’t have to build solo [17:55] Wrap and where to startJoin the communityReady to build a coaching business you’re proud of? The ILC community is where coaches go to stop guessing and start growing. Start with the Sellable Offer Scorecard at ilovecoachingco.com/scorecard to see where you stack up, then explore everything else at ilovecoachingco.com.
