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Friends in Beauty PodcastAuthor: Akua Robinson
Welcome to the Friends in Beauty Podcast, hosted by Akua Robinson, Makeup Artist, Beauty Educator, and the creator of Friends in Beauty. This podcast is a safe space for ambitious beauty industry creatives to have real talk, get real answers and practical tools to grow their businesses, learn the keys to success & longevity in the beauty industry, and most importantly have fun! The Friends in Beauty Podcast is an extension of Akua Robinsons Friends in Beauty networking events and is an opportunity to candidly connect with her and her amazing guests each week as they chat and kick it like real #FriendsinBeauty do. Guests share personal insight on their journeys and their pillars to success that have allowed them to create a business of their dreams and live life on their own terms. You ready? Lets Connect! Follow us on social media: @friendsinbeauty @akuarobinson Language: en-us Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 281: How the President of Buttah Skin Is Scaling a Beauty Empire With AI + Strategy - Tomara Watkins
Wednesday, 30 July, 2025
In this week’s episode of the Friends in Beauty Podcast, we’re joined by Tomara Watkins, the powerhouse President of Buttah Skin. Tomara has been shaping the brand since 2020—first as a strategic growth consultant, and now as the executive leading its continued expansion and innovation.We dive into what it truly takes to run a fast-growing beauty brand from the inside—from managing operations and scaling strategy to staying rooted in inclusive beauty. Tomara shares the realities of upholding a founder’s vision while driving business forward, what kind of structure a brand needs before stepping away from founder-led visibility, and the metrics that matter when you’re scaling with intention.We also explore how Buttah Skin is incorporating AI into its strategy, and Tomara gives her candid thoughts on Black-owned beauty brands being acquired—what it means for the culture, and how founders can prepare for legacy moves.With a 12-year track record of scaling multicultural beauty and CPG brands like Bevel, Hyper Skin, and Alodia Haircare, plus a background in leading eCommerce strategy at Microsoft/Xbox, Tomara brings a powerful blend of corporate leadership, financial acumen, and authentic brand storytelling to the table. She’s also a proud graduate of Howard University and the University of Pennsylvania.Whether you’re a beauty pro, a founder, or just curious about what happens behind the scenes of your favorite brands—this conversation is packed with gems you won’t want to miss.Enjoy this episode!Leave us a 5 star review and share this episode with a friend or 2 or 3.info@friendsinbeauty.comGET A PEEK INSIDE OF BEAUTYPRO FUNNELS HEREhttps://www.getbeautyprofunnels.com/friends🚀 FREE GUIDE → 13 WAYS TO GROW YOUR CLIENTELE https://friendsinbeauty.com/grow-your-clientele-7590JOIN US INSIDE OF THE TRAILBLAZERS CLUBhttps://bit.ly/FIBTrailblazersClubbGET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent Youhttps://kickstartaccountinginc.comLEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourseFRIENDS IN BEAUTY FACEBOOK COMMUNITYhttps://www.facebook.com/groups/friendsinbeautyAdditional Resources:MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKShttps://www.amazon.com/shop/akuarobinsonLEARN A NEW SKILLSkillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352qSAVE 10% ON MENTED COSMETICS (I’M SHADE D10)Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481Use Code “AKUAROBINSON” for 10% of your purchase Join the Friends in Beauty Mailing List: https://www.bit.ly/FIBTribeSocial Media Info:Buttah Skin (Instagram) - https://www.instagram.com/buttahskinButtah Skin (Website) -https://www.buttahskin.com/FriendsInBeautyFriends in Beauty (Instagram) - https://www.instagram.com/friendsinbeautyFriends in Beauty (YouTube) - https://bit.ly/FIBTubeAkua Robinson (Instagram) - https://www.instagram.com/akuarobinsonAkua Robinson (Website) - https://www.akuarobinson.comNOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful.Copyright, Liability Waiver and Disclaimers. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.
