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Crypto Marketing with Ty Smith | A Coinbound PodcastAuthor: Coinbound
Digital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast. Follow Ty Smith on Twitter: https://twitter.com/tysmithhq Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Ultimate AEO Guide for Crypto Companies in 2026 | Ep 84
Episode 84
Thursday, 26 March, 2026
The SEO game has changed and most crypto companies haven't caught up.In this episode, Coinbound founder Ty Smith breaks down Answer Engine Optimization (AEO): what it is, why it matters more than traditional SEO right now, and exactly what crypto and Web3 brands should be doing differently to stay visible in an AI-first search world.Over two-thirds of Google searches now end without a single click. ChatGPT serves 800 million users weekly. Perplexity, Google AI Overviews, and Copilot are where decisions are being made — and if your brand isn't being cited in those answers, you're invisible.In this episode:- What AEO actually is and how it differs from SEO- Why the shift from links to mentions is the biggest change in search in a decade- Why crypto companies face a unique trust challenge with AI models- The exact platforms AI pulls from (and how to build presence on them)- How to structure content so AI systems can extract and cite it- How to measure AEO when Google Analytics can't help you- Why the window to get ahead of competitors is open right now (but won't be forever)Whether you're running marketing for a DeFi protocol, a crypto exchange, a Web3 tool, or an NFT project, this episode will change how you think about search visibility in 2025 and beyond.- - - - - LINKS - - - - -Work with Coinbound: https://coinbound.ioFollow Ty on X: https://x.com/TySmithHQListen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
