The Empowered Stylist Podcast

Author: Angie Mamone

Welcome to The Empowered Stylist Podcast: a podcast for hairstylists, salon owners, and beauty professionals. Here youll find ideas, tips, and inspiration to help grow your business behind the chair. Im your host, Angie Mamone and Im on a mission to help educate, elevate and empower the beauty industry. I can't wait to connect with you!
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Language: en

Genres: Business, Entrepreneurship

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0028 - Shifting From Discount-Driven Marketing to Value-Driven Marketing
Friday, 14 November, 2025

In this episode of the Empowered Stylist Podcast, host Angie Mamone discusses the pitfalls of discount-driven marketing and presents five strategies for transitioning to value-driven marketing. She emphasizes that while discounts may attract quick bookings, they fail to build long-term loyalty, profitability, or demand. Angie details how stylists can lead with transformation over transactions, prioritize education over sales, develop a signature client experience, showcase expertise rather than availability, and use social proof and storytelling to build desire. She aims to help stylists attract aligned clients who value their expertise without needing to reduce prices.