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The Big ImpressionAuthor: The Current
The Big Impression returns for another season of insights and inspiration from leaders at the worlds most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands including wins, losses, and lessons. New episodes are released every Wednesday. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Land O’Lakes’ Heather Malenshek on reshaping rural America’s story
Episode 142
Wednesday, 22 April, 2026
Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse Liffreing to talk about a campaign that’s aiming for something bigger: changing how rural America shows up in culture. Called the Modern Rural Collective, the initiative skips traditional ads entirely. Instead, it partners with filmmakers, writers and platforms like Imagine Entertainment and Getty Images to tell more accurate, nuanced stories about rural life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
