The Untangler

Author: Tangity

Stories about design and designers from Tangity, the NTT DATA Design Network. We think of design not as something physical but as an idea the idea that we can improve everything. We know that when we see tangles in digital services or find ourselves trapped inside our own devices, design can help. We are The Untanglers, part of a global collective of enthusiastic and independent-minded individuals. We humanize complexity.
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Language: en

Genres: Arts, Design

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Patricia untangled - Marketing in the Machine Age - S3
Episode 5
Wednesday, 11 February, 2026

Marketing is entering the Machine Age.In this episode of The Untanglers, Patricia Picanyol Mercadel, Director of Digital Experience & MarTech, explores how AI is reshaping visibility, content strategy, and brand experience. From the shift from SEO to Generative Engine Optimization (GEO) to the rise of AI agents and hyper-personalization, we discuss what happens when AI becomes the interface between brands and people. A focused conversation on designing marketing systems that are visible, trusted, and relevant in the age of intelligent machines.