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Backstage with Blur the BorderAuthor: Blur the Border
Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels. Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways. The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening Indias homegrown landscape. New episodes release every week! Follow the podcast to stay updated. To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_ Reach out to us at hello@blurtheborder.com Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Fashion & Beauty, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Beyond Streetwear: Dhruv Khurana's Vision for Almost Gods
Episode 8
Monday, 2 December, 2024
How does a brand stand out in today’s competitive market? You differentiate, reveals Dhruv Khurana, the founder of Almost Gods, a brand that has steadily attracted a loyal following for their ability to breathe a fresh perspective into India’s burgeoning streetwear space. Almost Gods is, however, not only a streetwear brand. Through Dhruv’s creative vision, the brand draws from mythological, historical, and cultural symbols to tell stories through their offerings. The why behind the brand is answered as Dhruv reveals his background story and what drew him to this space. With a goal of making clothes that have global appeal but are rooted in India, Almost Gods is a homegrown brand whose journey has just begun. Presented By: Blur the BorderHosted By: Aishwarya Avlani Produced By: Rhea Bhambhani and Blur the BorderAudio-Video Production & Post-Production: Canopy Media Location Courtesy: Canopy StudiosMusic: Licensed through Epidemic Sound Chapter Markers00:00 Intro02:01 How Almost Gods Has Built a Community 03:12 On Dhruv’s Entrepreneurial Bug 07:56 How Almost Gods Was Conceived 09:34 The Early Days of the Brand 11:14 On Building a Team13:20 On Stealing Ideas 13:58 On Not Being Afraid to Reinvent 16:54 On How to Stay Relevant 19:31 The Story Behind the Brand Name21:00 On How to Make Your Brand Ethos Connect with your Consumer 23:09 Balancing Commercial Success with Creative Integrity25:36 On Patenting & Trademarking28:04 Almost Gods Design Process32:23 When Ranveer Singh, Diljit Dosanjh, and Machine Gun Kelly Wore Almost Gods 33:33 On Challenging Retail Design 37:00 Almost Gods’ International Expansion38:33 Approach to Collaborations40:38 Dhruv’s Go-to Homegrown Brands & Advice for Budding Brands44:20 The Future of Almost Gods in the Phy-digital Space47:13 Know the Founder Hosted on Acast. See acast.com/privacy for more information.
