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Pet Biz ProjectAuthor: Tarryn & Erin Michie
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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25. AI & the Future of Pet Brands: How to Stay Visible in a Changing Digital World with Luke Thorn from WebRefresh
Episode 25
Tuesday, 7 October, 2025
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses.From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive.We discuss:How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy brand mentions and reviews matter more than ever in AI resultsThe shift from keyword stuffing to conversational copywritingCommon misconceptions about AI (and why ignoring it could cost you)Practical ways to make product pages more “AI-friendly”The role of blogs and content as long-term assets for visibilityRed flags that show a brand isn’t ready for AI searchCase studies of brands already seeing big ROI from AI visibilityLuke’s bold prediction on the future of websites and eCommerceWhere to start if you’re feeling overwhelmed by AITune in for a mind-expanding and practical conversation that will help you future-proof your pet brand - and see AI as an opportunity, not something to fear.Checklist Downloadables:Ecommerce AI Search Optimisation ChecklistLocal AI Search Optimisation ChecklistLuke’s Links: WebRefresh Website: https://www.webrefresh.co/WebRefresh Instagram: https://www.instagram.com/webrefresh/WebRefresh Facebook: https://www.facebook.com/webrefreshco/WebRefresh LinkedIn: https://au.linkedin.com/company/web-refresh-coConnect with Luke on LinkedIn: https://www.linkedin.com/in/lukethorn/Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrixThe Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/
