Demand Gen Studio

Author: Boundify

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
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Language: en

Genres: Business, Marketing

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069. Prospecting vs. Qualification in Lead Management
Episode 69
Friday, 9 May, 2025

In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads. The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.Hope you enjoy!00:00 Introduction to Lead Management04:36 Understanding Lead Qualification vs. Prospecting12:03 The Role of Marketing and Sales Teams18:07 Inbound vs. Outbound Efforts25:16 Measuring Success in Lead Management29:01 Improving Efficiency and Effectiveness36:43 Conclusion and Key Takeaways