Demand Gen Studio

Author: Boundify

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

077. Getting Started with Social Media for B2B: Paid vs Organic
Episode 77
Friday, 16 January, 2026

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.0:00 Intro1:30 Understanding Organic vs. Paid Social Media2:26 Importance of Social Media Presence for B2B4:54 Building Trust and Authenticity on Social Media7:15 Strategies for Organic Social Media16:03 Getting Started with Organic Social Media21:40 When to Start with Paid Social Media📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/