Demand Gen Studio

Author: Boundify

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

075. AI-Powered Customer Research & Message Strategy with Chris Silvestri
Episode 75
Friday, 14 November, 2025

In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing.Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior.The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing.00:00 Background & Career Journey05:45 Conversion Alchemy09:36 Leveraging AI for Synthetic Research13:48 Practical Applications of Synthetic Research21:10 Tools for AI Customer Research25:10 Using AI for Positioning30:15 Structuring Research for AI43:14 Advice for Using AI in Copywriting🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/