podcast Strange Devices News and Views from the Media Edge Author: Jeremy Kelaher Interviews and News from the Digital Frontier Be a guest on this podcast Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Why an Apple Watch that costs tens of thousands of dollars ?
Sunday, 12 April, 2015

On many online forums people are asking how Apple can justify an item that will last maybe two years that costs as much as a car. The answer is “Anchoring and the contrast principle”. We can not help ourselves – the stupidly expensive watch makes the cheapest one look cheap (which it is not). The […]

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