Pharma Council - FutureHealth

Author: Advertising Research Foundation

The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on Trends in the Patient Journey: What to Expect in the Next 3-5 Years. In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
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Language: en-us

Genres: Health & Fitness, Medicine

Contact email: Get it

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Beyond the Scale: How GLP-1s Are Reshaping Health and Wellness
Wednesday, 10 June, 2026

GLP1 medicines, such as Ozempic, Wegovy, and Zepbound, are no longer just high growth prescription brands. They are a cultural and economic force across the health and wellness landscape. This episode features a conversation with Voula Kakaletris, Executive Vice President and Managing Partner at Horizon Media, on the profound implications of GLP medicines for the trend toward self-directed health care.