Pharma Council - FutureHealth Author: Advertising Research Foundation The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on Trends in the Patient Journey: What to Expect in the Next 3-5 Years. In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery Be a guest on this podcast Language: en-us Genres: Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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The Potential for Bias in Agentic AI Systems in Health Care and Pharma
Sunday, 7 December, 2025

With the growth of AI comes concerns about fairness and bias in the development, training, and deployment of agentic AI systems in health care and pharma.  This episode features an interview with an expert on algorithmic fairness and bias who conducts research on responsible AI – Dr. Kalinda Ukanwa, Assistant Professor of Marketing at University of California, Irvine. Dr. Ukanwa explains how bias can arise in AI tools and systems for health care, the conditions under which biases could be exacerbated in the use of these tools, and strategies for identifying and overcoming bias in agentic AI systems for health care and pharma. 

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