 |
The Wealth Through Real Estate ShowAuthor: El-Ray Noble
Dedicated to helping people interested in Real Estate Investing in Canada... Helping them understand how the successful investor thinks, runs through their numbers and the processes of getting it all done. Sharing their wins and losses. Completely demystifying the investing process. Language: en-ca Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
She Raised $17M, Lost Everything & Almost Died The Canadian Real Estate Crash Nobody Talks About
Episode 76
Monday, 23 March, 2026
⚠️ This episode contains discussion of financial hardship, mental health challenges, and references to suicide. If you are struggling, support is available. Resources are linked below. She raised $17 million. Built development projects across BC and Ontario. Had 300 investors: people whose families she knew, whose stories she knew. Then the Canadian real estate market shifted. And everything came down with it. Alejandra Moreno is the co-founder of Honeybee Development Group. In under 18 months, she and her partner Mimi Faye built one of BC's most ambitious development companies, subdivisions, townhomes, and student rental towers in Toronto. Then 2023 hit. Capital dried up. Funding confirmed at $6M dropped to $200K at closing. Over 200 developers went bankrupt in BC alone. Ale didn't ghost her investors. She met with them every Thursday for two years. She sold the Porsche, the pool house, the rentals, and the savings. She stripped her family of 25 years of work, trying to hold it together. She asked her husband for a divorce, not because the love was gone, but to protect her kids. The company filed for bankruptcy in June. By September, she was in the hospital, close to septic. Her body was breaking down from two years of unrelenting stress. She came out in October. She's still going. In this episode, Ali covers: • How Honeybee went from dream to $17M raised in 18 months • The exact moment she knew it was over, and what she did next • Why did she refuse to keep raising money while others kept going • What she wishes she'd asked every investor before taking their capital • The OPM trap and why she hates the term • How to protect yourself as a passive investor in Canada right now • What losing everything taught her about identity, money, and what actually matters This isn't a highlight reel. It's what operating at scale in Canada actually looks like. Crisis support (Canada): Suicide Prevention Service — 1-833-456-4566 | Text HOME to 686868 Find Ale: Web: www.elevy.ca Instagram: https://www.instagram.com/ale.elevy/ Facebook: https://www.facebook.com/ale.elevy?locale=en_GB Find El-Ray: - Email: El-Ray@wealthkeyrealty.com - Instagram: https://www.instagram.com/elraynoble/ - Facebook: https://www.facebook.com/elraynoble/ - Twitter: https://twitter.com/ElRayNoble - TikTok: https://www.tiktok.com/@elraynoble - LinkedIn: https://www.linkedin.com/in/el-raynoble/ - Threads: https://www.threads.net/@elraynoble 🎧 Want to be a guest? Email: info@wealththroughrealestate.show Learn more about your ad choices. Visit megaphone.fm/adchoices
