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The Influence of Media on Culture  

The Influence of Media on Culture

Presentations on the influence of media on culture for IDS 3301

Author: Prof. Terry Dugas

Presentations on the influence of media on culture
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Module 6, Part 4 - Advertising Techniques, Emotion, continued
Monday, 13 August, 2007

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

 

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