The Influence of Media on Culture Presentations on the influence of media on culture for IDS 3301 Author: Prof. Terry Dugas Presentations on the influence of media on culture Be a guest on this podcast Language: en-us Genres: Courses, Education, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Module 6, Part 4 - Advertising Techniques, Emotion, continued
Monday, 13 August, 2007

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

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