 |
We're Not MarketersAuthor: Gabriel Bujold, Eric Holland, Zach Roberts
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information. Language: en Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Strategy over fluffy jargon w/ Crystal Crouch
Episode 8
Thursday, 8 January, 2026
Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product management is harder than PMM (fight us), and how being hyper-organized means her 9-year-old has never eaten a frozen chicken nugget.If you've ever wondered whether to charge hourly or by project, or why your messaging doc is just an expensive PDF no one reads, this episode will either inspire you to level up or quit entirely. Either way, you win.More from this episode...Product marketers are demand translators, not demand creators (and why that matters) The Oscar Mayer Wienermobile taught Crystal crisis management at 19 Why product management is 10x harder than PMM (Crystal said it, not us) 90% of company data is dirty - and that's being generous The one question that determines if you should take a consulting client Why Crystal's kids live by the Pomodoro method (and only have one TV) How to use silence to negotiate like a pro (hint: treat yourself like a product) The real reason your messaging docs are expensive paperweights Why you should NEVER offer free consulting work (but acts of service are different) Crystal's secret: "Happiness is a choice" - even when clients are a nightmareShow Notes00:59 Introducing Crystal Crouch: The PMM Who Changed Zach's Life02:36 Are Product Marketers Actually Marketers? The Demand Translation Theory05:00 Why Product Management is 10x Harder Than PMM08:00 The Real Definition of GTM (Spoiler: You're Probably Wrong)12:00 Crystal's Journey to Consulting: From Church to Clients15:30 Three Lessons for Consultant Success17:00 The Truth About Free Work and Acts of Service19:00 How Crystal Balances It All: Pomodoro Method & One TV23:00 Living by the Calendar: The Secret to Work-Life Balance26:00 Negotiation Masterclass: Treat Yourself Like Product Pricing29:00 Why 90% of Company Data is Garbage31:00 The ROI Question: How to Handle It Like a Pro33:00 Automatic Client Red Flags36:00 Fixing Broken Data Without Doing It Yourself40:00 Building Confidence: Stop Competing With Others44:00 The Power of Kindness in Business47:00 Why Every PMM Needs Sales Training48:50 Happiness is a Choice: Crystal's Final WisdomHosted on Ausha. See ausha.co/privacy-policy for more information.
