Heikkisen ajatushautomo Author: Matti Heikkinen Language: fi Genres: Government Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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#13 - Mitä on sosiaalinen markkinointi?
Episode 13
Monday, 2 September, 2024

Mitä on sosiaalinen (yhteiskunnallinen) markkinointi? Tämä verkkoluento on osa Kajaanin ammattikorkeakoulun opintojaksoa "Sosiaalisen markkinoinnin perusteet". Julkaistu 2.9.2024. www.kamk.fi Kirjallisuus Hopwood & Merrit (2011). NSMC Big Pocket Guide to using social marketing for behaviour change. https://www.thensmc.com/file/235/download?token=suDtr3iX Lee, N. R., & Kotler, P. (2020). Social marketing: Behavior change for social good (Sixth edition.). SAGE Publications. Lehtonen, L., & Salonen, J. (2008). Asunnottomuuden monet kasvot. Ympäristöministeriö. Lee, C., Bouchard, J., & Wong, J. S. (2023). A Popular Approach, but Do They Work? A Systematic Review of Social Marketing Campaigns to Prevent Sexual Violence on College Campuses. Violence against Women, 29(3–4), 495–526. https://doi.org/10.1177/10778012221092476 NSMC (2023). ShowCase. https://www.thensmc.com/resources/showcase/browse

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