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The Paper FoldThe stationery community's only paper salon Author: Evergreen Podcasts
Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players. Language: en Genres: Arts, Design, Hobbies, Leisure Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rachel Kroh of Heartell (2 of 2)
Thursday, 18 December, 2025
In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and brings a bevy of creative limitations. For Rachel, action — not discussion — always brings clarity. Thus many of Heartell's introductions, like its upcycle-able boxed note boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase. It's all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel's inspiring creative process is something anyone, anywhere can try. Learn more about your ad choices. Visit megaphone.fm/adchoices
