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Smart BeautyAuthor: Viola Levy
Smart Beauty is a podcast for beauty business owners (particularly female founders) who are looking for tips on how to hone their brand voice and the story behind it or anyone who's just curious about business and branding. It's hosted by Viola Levy, journalist and founder of copy-led branding agency Smart Beauty Creative. We also sit down with guests from some of the industrys leading and disruptive beauty brands, as well as industry-insiders.To learn more about what we do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative Language: en Genres: Arts, Business, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Dr Olivia Ahn co-created Fluus, the world's first flushable period pad
Episode 3
Thursday, 11 December, 2025
Dr Olivia Ahn is the co-founder of Fluus, the world's first flushable, microplastic-free period pad. A medical doctor turned entrepreneur, she built the company alongside her partner Aaron Koshy after they met at Imperial College London. What started as a conversation about sustainable guilt and the lack of innovation in period care became a mission to create a product that didn't force consumers to choose between convenience and the planet.In this episode, Olivia talks about her endometriosis diagnosis and how it sparked her search for better products, the toilet paper moment that led to her eureka idea, and the three technical challenges the industry said were impossible to solve. She explains how COVID forced them to build their own manufacturing machine when the industry shut down, and shares what it's really been like launching into Boots and Tesco as a small player in a market dominated by giants.We also discuss the emotional rollercoaster of building a business with your partner, learning to manage a team for the first time, and why "sanitary pad" is a banned word at Fluus.Find Fluus at wearefluus.com or in Boots and Tesco stores nationwide.
