Smart Beauty

Author: Viola Levy

Smart Beauty is a podcast for beauty business owners (particularly female founders) who are looking for tips on how to hone their brand voice and the story behind it or anyone who's just curious about business and branding. It's hosted by Viola Levy, journalist and founder of copy-led branding agency Smart Beauty Creative. We also sit down with guests from some of the industrys leading and disruptive beauty brands, as well as industry-insiders.To learn more about what we do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative
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Language: en

Genres: Arts, Business, Fashion & Beauty

Contact email: Get it

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iTunes ID: Get it

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Sasha Lord on cancelled weddings and building a fragrance brand from rock bottom
Episode 6
Wednesday, 1 July, 2026

Sasha Lord is the founder of Lords Fragrance House, a bold, colourful home fragrance brand she launched during lockdown after a cancelled wedding and a personal reckoning left her with "nothing left to lose." In this episode, Sasha opens up about the loneliness of entrepreneurship, nearly quitting at the three-year mark, and why she ignored advice to tone down her bright pink and green branding. We talk about playing to your strengths, the gap in the market between beautiful packaging and quality ingredients, and why accepting help isn't a sign of weakness. Sasha also shares her creative process for blending scents inspired by her travel memories, her favourite materials to work with, and her refreshingly grounded definition of success.lordsfragrancehouse.com