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Create great.Author: Visuelle & OPX Studio
Welcome to Create Great. This podcast series features conversations with creative people from different backgrounds, from different disciplines and different schools of thought. This podcast is hosted by David Bennett, Creative Director at OPX Studio & Visuelle. The best creatives will always strive to create something great, and we delve into how they go about this, what it means to them, their clients. This is a chance to explore what drives these talented individuals (and their studios) to create great. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 21 — James Sommerville ATTIK
Tuesday, 16 June, 2026
Recorded in my attic with ATTIK founder James Sommerville, this episode explores his remarkable four-decade journey in design from launching ATTIK with Simon Needham in Huddersfield to becoming one of the industry's most influential creative leaders.James reflects on the early struggles of building a studio, receiving support from The King's Trust, and embracing emerging technologies such as the Apple Mac. We discuss the legendary Noise publications, the evolution of agency culture, and why today's creative businesses need to remain agile, collaborative and open to change.The conversation also delves into his thoughts on AI, the future of design education, and his latest venture, KnownUnknown a global network of creative talent built around flexibility, experimentation and the power of bringing diverse minds together.I really enjoyed this one, as it brought back memories from when I first saw ATTIK talk back in 1997.
