LOWKEY MTL

Author: Lowkey Media

Lowkey MTL is a platform where Artists, Influencers and Entrepreneurs from Montreal come together and share ideas. 
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Genres: Music, Music Interviews, Personal Journals, Society & Culture

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#51 - Montreal Artist on Re-branding, Music Industry Challenges & His 2025 Project
Episode 51
Tuesday, 18 February, 2025

George Alexander is a music producer and artist known for his melodic and emotional sound in the electronic music scene. With over a decade of experience, he’s navigated industry challenges, re-branded his style, and is now gearing up for his 2025 project: 10 releases in a year. Focused on authenticity and creativity, George continues to push boundaries in his music.📌 Timestamps:00:00 - Introduction & running a proper artist project02:30 - The music industry today: More like running a business05:15 - Challenges of working with labels & networking08:45 - Navigating grants, funding, and industry connections12:00 - The importance of branding & marketing for artists16:30 - Finding your sound & artistic identity20:45 - How personal experiences shape music direction25:00 - The moment George decided to rebrand30:15 - Managing breakups, career shifts, and starting fresh35:00 - Building genuine connections in the music industry40:20 - The role of ego in music success & failure45:10 - Gaming and music industry networking50:00 - COVID's impact on the music industry & careers52:30 - George's 2025 project & upcoming releasesSUBSCRIBE TO THE SHOW ► / @lowkeyisavibe @lowkeyisavibe ADD US ON: INSTAGRAM: / lowkeyisavibe Follow @george.alexander.xyzInstagram : / george.alexander.xyz More li ...