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Fast Cars Fast GirlsAuthor: FastCarsFastGirls Indycar Podcast
IndyCar racing discussed by two lifelong fans who love the sport and love talking about it. Join us on Twitter @FastCarsin317, Instagram @FastCarsFastGirls and Facebook (search Fast Cars Fast Girls). Language: en Genres: News, Sports, Sports News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Fast Cars, Fierce Women: An Interview with Pretty Driven
Episode 267
Tuesday, 10 November, 2026
Pretty Driven Founders Ellie & Erica on Women’s Motorsports Merch, the Paddock Purse, and Dream Collaborations Host Abby Meyer Proctor and Sara interview Ellie and Erica, founders of Pretty Driven, a women-owned motorsports lifestyle brand created to fill the gap in feminine, thoughtfully designed racing merch “by women for women” rather than as an afterthought. They discuss the name’s meaning—being both pretty and driven—plus design lessons learned, community polling, and a focus on durable, high-quality products over fast fashion. Key items include the Paddock Purse (RFID lined, lockable zipper, multiple colors and gold/silver hardware), necklaces (Pretty Driven Cascade, Box Box, Pinnacle of Racing), rings (“Look good/Drive fast”), silk twill scarves themed around F1 race stamps, and accessories like pins, stickers, and keychains (“Dangerous Curves”). They share strong launch results (4,000+ email sign-ups, ~60 orders in the first hour, 200+ orders total), future plans for inclusive sizing in clothing, dream collaborations with female drivers/F1 Academy, a Black Friday–Cyber Monday 15% code, and plans to attend the Las Vegas Grand Prix with meetups. 00:00 Welcome and Guests 00:39 Origin of Pretty Driven 01:53 Name and Mission 02:33 Designing for Women 06:22 Racing Roots and Favorites 09:03 Launch Wins and Growth 11:22 Dream Collabs and Vision 13:37 Paddock Purse Deep Dive 18:36 Inclusive Sizing Plans 20:37 Silk Twill Scarves Story 24:39 Quality Over Fast Fashion 26:27 Product Line Rundown 29:55 Mix And Match Colors 31:13 Pins Stickers Keychains 31:57 Earrings And Accessories Ideas 33:34 Where To Shop And Connect 34:46 Black Friday Deals Talk 36:54 Dream Races Monaco Indy 41:47 Merch Expansion Brainstorm 43:37 Motorsport Hot Takes 51:19 Vegas GP Meetup Plans 53:10 Final Wrap And Thanks
