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The White Coat EntrepreneurLearn how to grow and aesthetic practice from Dr. Williams. Author: Edwin Williams, MD
Physicians have been sold out by the system, and there's no one teaching doctors the business of medicine. Physicians are uniquely set up to fail because, for one, they learn to do it all on their own. But as a small business-minded entrepreneur, Dr. Edwin Williams knows that there's a smarter, more effective way to succeed from the moment grad school is over to the opportunities that follow, like opening profit centers, a surgery center, and a practice. In this podcast, physician entrepreneurs (and future physician entrepreneurs or other professionals) can learn to think like a small business person, develop an organic culture, understand the importance of planning, and acquire with purpose, ultimately turning the road before them into a path to not only success but also happiness. To learn more about Dr. Williams check out his website: https://www.dredwinwilliams.com/podcast Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Entrepreneurial Journey: Navigating Confidence & Challenges as a Young Facial Plastic Surgeon
Episode 52
Monday, 17 February, 2025
"There are things you do in the beginning—short-term losses for long-term gain."In this episode, I had the pleasure of speaking with Dr. Lindsey Pennington, who shares her inspiring journey of founding her practice in Shreveport, Louisiana, in 2017. As a facial plastic surgeon, Dr. Pennington took the bold leap into entrepreneurship, building her business from the ground up.Dr. Pennington wanted control over her patient experience, even making house calls early on to provide personalized care. She discusses the grit it takes to start a practice, including hiring mistakes and firing employees who didn’t align with her vision. “The credentials after their name don’t mean as much as the person.”In addition to growing her clinic, Dr. Pennington leveraged social media to expand her reach, posting skincare routine videos with SkinCeuticals products on TikTok during the pandemic to boost her presence and engagement.Starting a practice takes grit, there are no shortcuts. You have to put your boots on the ground and go for it. As someone who has done this, I can attest.Tune in for a great episode full of valuable learning opportunities! To learn more on Dr. Lindsay Pennington: https://penningtonfacialplastics.com/
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