Valor Coffee Podcast

Author: Valor Coffee

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Language: en-us

Genres: Arts, Food

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How to Source Coffee Directly When You’re a Small Roaster – Valor Coffee Podcast Ep. 180
Episode 180
Tuesday, 27 October, 2026

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep180A very special thank you to Lucas Cuadros of Unblended for hanging with us on the pod!Why would a roaster spend thousands of dollars flying to a coffee farm? Lucas from Unblended, our Colombian exporting partner, is back on the podcast to make the case that going to origin is an investment in a relationship, not just a photo op. We also talk about treating wholesale accounts like channels, and talk about how a business with limited attention can still make its smallest customers feel like they matter. It’s a long, honest conversation about building a coffee business that the people on both ends of it actually want to choose. There is ALWAYS more to learn about this incredible industry!*If you purchase something through one of our links, we may be entitled to a share of the sale*A very special thank you to our incredible sponsors!Heyday Coffee Accounting — bookkeeping built for cafes, carts, and roasters!Get 10% off your first 3 months: https://heyday.cpa/valor?utm_source=youtube&utm_campaign=ep180Local Eyes Growth — the SEO team behind Valor's catering growth. Get 20% off any plan: https://localeyesgrowth.com/valor?utm_source=youtube&utm_campaign=ep180Buy Valor Coffee: https://valor.coffee/shop?utm_source=youtube&utm_campaign=ep180Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee.Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777