Valor Coffee Podcast

Author: Valor Coffee

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Language: en-us

Genres: Arts, Food

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The Power of Investing in your Baristas – Maker’s Cafe – Valor Coffee Podcast Ep. 163
Episode 163
Monday, 16 February, 2026

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep163Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Caleb and Haley from Makers Café (Pensacola, FL) are in the studio, and we’re talking about what happens when you keep trying new things until something really sticks. Their Saturday Run Club went from “maybe 15 people will show up” to 100+ runners every week. It has changed their mornings, their team energy, and their community footprint. We get into building a shop that feels welcoming (not intimidating), why small changes can create big momentum, and how margin might be the most underrated growth strategy there is. If you’re building a brand, leading a team, or just trying to make business feel more sustainable, this is for you!This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep163Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777