Valor Coffee Podcast

Author: Valor Coffee

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Language: en-us

Genres: Arts, Business, Food

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SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025
Episode 138
Monday, 14 April, 2025

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on Google. Whether you’re running a cart, a café, or selling beans online, this episode is for you. We define key SEO terms (H1s, meta descriptions, and more), walk through real listener-submitted websites, and share instant improvements that can help your pages rank better today. Kent also gives us a sneak peek into the brand new SEO course he filmed for our Valor Coffee Community. It’s packed with insight, as we roast some websites (gently) and break down exactly what coffee companies are doing right and wrong. Whether you’re DIY-ing your Squarespace site or working with an agency, this is one you don’t want to miss.Kent's Socials: https://taplink.cc/kent.fyi*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠https://valor.coffee/shop⁠Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeWe're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠Follow Riley: ⁠https://instagram.com/rileywestbrook⁠Follow Ross: ⁠https://instagram.com/rosswalters⁠Follow Ethan's Parody Account: ⁠https://instagram.com/ethanrivers77700:00:00 Start00:00:33 Intro 00:06:30 What is SEO? 00:10:10 H1? 00:14:19 UI/UX? 00:17:13 3 Things that make your website rank higher 00:27:07 How much is SEO Set It and Forget It? 00:29:08 Local vs E-Comerce SEO 00:31:21 Toxic Back-links?!?!?!?!?!?!? 00:32:43 Website SHRED (buckle up) 00:40:00 Social Proof 00:45:23 Google Busniess Profile 00:46:22 The PERFECT Google Review 00:48:16 Website #2 00:59:54 Website 3 (the reckoning)