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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionExpediting the path from planning to execution. Author: Sima Vasa
Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast our mission is to bring you a real life perspective on whats happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless Lets navigate the Data Ecosystem together. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio
Tuesday, 17 March, 2026
On this episode, host Sima Vasa talks to Jason Cohen, Founder and CEO of Simulacra Synthetic Data Studio, about the limits of traditional research, the evolution of synthetic data, and why causal modeling matters more than larger sample sizes. Drawing on his experience building and exiting Gastrograph AI, Jason explains how real-world data gaps undermine decision-making and how synthetic data can support scenario-based predictions when applied responsibly. Key Takeaways: 00:00 Introduction.05:24 Most brands can’t know in advance if research data is “correct.”09:44 Generic LLM personas rarely represent any real population.13:08 Cross‑coverage lets AI infer missing audience segments.16:04 Synthetic data is real when it’s actually used.19:36 Diversity in base samples drives credible synthetic expansion.23:28 Sample boosting alone doesn’t fix bad research outcomes.25:08 Synthetic data scales insights for hard‑to‑reach cohorts.26:08 Misused synthetic personas can drive completely wrong decisions. Resources Mentioned: Simulacra Synthetic Data Studio | Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
