Restaurants Reinvented: Putting Growth Back on the Menu

Author: Qu

Shining a light on the change-minded Restaurant Leaders behind our favorite brands. Get inspired with innovative brand building, guest engagement, and revenue-driving strategies. Join host Jen Kern, long-time CMO, as she dishes with leading restaurant pros who are elevating their game and careers by staying agile in the face of uncertainty to help their brands shine and prosper.
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Language: en-us

Genres: Business, Marketing

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Let's Fix Loyalty
Episode 73
Saturday, 1 June, 2024

We’re talking about all things loyalty in this block-buster episode with Zach Goldstein, the CEO of Thanx. Zach and Jen discuss why loyalty is broken, with 80% of Fast Casuals and QSRs looking to improve and invest in better loyalty strategies. The conversation emphasizes that the future of restaurant loyalty is here, now. It's data-driven, personalized, dynamic, and poised to redefine how guest loyalty is built and delivered for restaurant brands.Moments to listen for:The true definition of “loyalty” Shortcomings of "Loyalty 2.0" and the potential of "Loyalty 3.0”Learnings from other industries - hotels & airlines The shift towards digital-first strategiesWays personalization has proven to improve engagement and customer retentionThe unspoken element all loyalty programs need to succeed (hint: it starts with a "C")Related Assets:Loyalty 3.0: Elevating Guest Engagement Through Deeper InsightsQu’s 5th Annual State of DigitalRestaurant Loyalty is Stuck in Neutral, by Joe GuszowskiThanx is the leading loyalty and guest engagement platform to grow restaurant customer lifetime value in the digital era - without relying on expensive discountsConnect with Zach on LinkedInCheck out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands