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The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and CoachesAuthor: Lori Lyons, Business and Marketing Strategy and Coaching
You're not starting from scratch you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now not the other way around. Resources: Click HERE to receive your free gift Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398 Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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340: You Don't Owe Your Younger Self Your Future
Tuesday, 23 June, 2026
The dream wasn't wrong. You just outgrew it. Many business owners spend years building toward goals they no longer want, while feeling guilty for wanting something different. Lori explores why success changes over time, how invisible business rules shape our decisions, and why midlife entrepreneurs have a competitive advantage most people overlook. This episode challenges the assumption that growth always means bigger and offers a framework for defining success on your own terms. What You'll Learn Why changing your vision is not the same as starting over How to identify the hidden rules influencing your business decisions What it takes to build a business that supports the life you want now Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
