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Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.Author: Lori Lyons, Business and Marketing Coach. Owner of a Website Design Agency
You're not starting from scratch you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now not the other way around. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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319: Why Client Retention Matters More Than Reach
Tuesday, 27 January, 2026
If your business feels like it's working but still harder than it should, the problem may not be your marketing. It may be that your client journey is unfinished. In this final episode of the Client Journey series, Lori Lyons walks through a real client case study to show how even successful businesses quietly leak revenue, confidence, and energy when clients finish and disappear. You'll meet Deb, a highly experienced health coach earning solid income but constantly feeling like she had to start over. By breaking down each stage of Deb's client journey, from discovery through referral, Lori reveals where retention breaks down and how small, intentional shifts can stabilize revenue without adding more work. This episode is about clarity, not hustle. You'll learn why retention matters more than reach, how to design a journey that naturally leads clients forward, and how a finished client journey creates steadier growth and more freedom for midlife business owners. What You'll Learn Retention matters more than reach. A finished client journey stabilizes revenue faster than more visibility ever will. Results without context feel final. Clients continue when they understand the next phase before the current one ends. Most businesses aren't broken. They're unfinished. Fixing the journey is often simpler than adding more marketing. Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!
