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Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.Author: Lori Lyons, Business and Marketing Coach. Owner of a Website Design Agency
You're not starting from scratch you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now not the other way around. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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309: Simplify First, Then Strengthen - Trim + Refine
Tuesday, 18 November, 2025
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for a business that actually works. You'll hear how trimming the clutter strengthens the Discover, Connect, and Engage stages of the Client Journey, and how thoughtful refinement improves Invite, Convert, Experience, Refer, and Return. With candid stories, sharp insights, and a few well-timed reality checks, this episode helps you see exactly where your business is weighed down and what to do next. In this episode, you'll learn: • Why simplification is a strategic advantage, not a step backward • How trimming strengthens the early stages of the Client Journey • Why refinement boosts conversions, delivery, and retention • The hidden reason entrepreneurs resist simplifying • How "backwards to go forwards" actually accelerates growth • The 10 percent Trim Challenge and how to put it into practice this week • How Trim and Refine prepare you for TRUE's next stages: Uplevel and Expand If you're ready to identify exactly where your Client Journey is breaking down and what to focus on first, schedule your Profitable Path Alignment Call.
