MarTech Podcast // Marketing + Technology = Business Growth

Author: I Hear Everything

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, youll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that theyve learned along the way.
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Language: en

Genres: Business, Careers, Marketing

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Shared Traits of CEO Heavyweights
Episode 2385
Tuesday, 17 February, 2026

Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and Agentforce AI platform development. Salesforce's trust-first approach connects enterprise data to AI models, enabling 77% case resolution rates and $100+ million in cost savings through their customer support agents, plus 20% increased sales pipeline from website AI interactions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.