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The Global Yuppie Style PodcastAuthor: Cornelia Pauline
Welcome fellow Global Yuppies to the Global Yuppie Style Podcast! The Global Yuppie Style Podcast was created for YOU, the Global Creativepreneur, Travelpreneur or Business Owner, who is living life on your terms. If you are looking to hear from fellow successful Creativepreneurs around the globe on how they have managed to turn their passion into a business and live life on their terms, then this podcast is for you! Each episode is filled with lots of useful action steps, inspirational stories, practical tips and tricks as well as the occasional funny anecdote. Throughout each episode, Cornelia Pauline interviews one lucky fashion blogger star, photography genius, writer, maker and creator of all sorts, artist, designer, etc. and zooms in on what it was that made each Creativepreneur go on their journey and start their business. Global Yuppies around the world - unite! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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007: What Sustainability Can Mean For A Fashion Brand, The Ins And Outs Of The Intimate Apparel Business & Always Staying True To Your Brand
Wednesday, 3 February, 2016
Layla L'obatti, designer and founder of Between The Sheets, an intimate apparel company. Between The Sheets operates on the pillars of sustainability which are the environment, economics, and social causes. In this episode, Layla shares the in-depth steps she took to launch Between The Sheets, the design process, wholesale vs. retail, the fashion giant Zara, sourcing materials, manufacturing ins and outs, the challenges of distribution and primary balance sheets of an e-commerce boutique. LAYLA'S NUGGET OF WISDOM: "In contrast to wholesale, in retail you have the direct capability to connect with your customers and give them what they want. It's just you and the customer." "Never underestimate the intangible quality of unique and high-quality products." "You have to watch every bottom line during the shipping process. There is so much that could go wrong so be sure to partner up with the right fulfillment center." "Don't compare your brand to the industry at large if you have a unique concept! Create Your Own Model Of Success." BEST CHALLENGE TACKLER: "Adjust your expectations for growth. Always continue to redefine what success means to you and your brand. Don't compare yourself. Stay authentic. Stay Positive and create your own model of success." "If you're doing it for money only, when the money is not there you give up. If you have a bigger vision, a greater purpose, you'll have something to back you up, and you will make it. Purpose drives us." "Have a unique point of view and product and be realistic about growth." LAYLA'S FAVORITE DIGITAL TOOL: Stitchlabs - Online Cloud based Inventory System Wordpress - Website Templates SPONSORS: BC-Unlimited: BC-Unlimited is a full-service photography, motion & retouching studio located in Southern California. INTERVIEW LINKS: Layla's website: http://www.btslingerie.com/ Layla's email: info@btslingerie.com Layla's IG: http://www.instagram.com/btslingerie Layla's Facebook: https://www.facebook.com/betweenthesheets?_rdr=p As always, check out a more detailed write up of this episode here on our magazine's website: http://www.globalyuppiestyle.com/2016/02/03/podcast-wednesday-007-what-sustainability-can-mean-for-a-fashion-brand-the-ins-and-outs-of-the-intimate-apparel-business-always-staying-true-to-your-brand/ & OF COURSE, MAKE SURE TO HIT THE SUBSCRIBE BUTTON AND STAY TUNED FOR MANY MORE EXCITING INTERVIEWS TO COME EVERY WEDNESDAY ;)!
