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BrainCandy EnglishAuthor: Ralph Uwe Ohnemus
As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and presented with a pinch of humour. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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BrainCandy 118: We deal with heat the wrong way
Episode 116
Tuesday, 1 July, 2025
Coping with heat waves: How to strengthen our bodies for summerDear readers, It is warm in Europe. Very warm. This is a golden opportunity for climate activists. But the left wing is also seizing the opportunity and calling for work to be suspended when temperatures reach 26 degrees Celsius. It is clear who they see as their main target group. An adequate solution could also be to demand more air conditioning. Since high temperatures are linked to sunshine, air conditioning would not only be people-friendly, but also climate-friendly. Even now, Germany is far from being able to consume all its solar power on sunny summer days and has to dispose of huge amounts abroad at great loss.I am a well-known fan of self-efficacy, and we can actually do something to significantly increase our heat resilience. I have therefore used last year's BrainCandy on the topic of adapting to higher temperatures as a reminder. The findings are still relevant. I have included an important new study at the end. Get ready for the hot days!
