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The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersAuthor: Jackie Murphy
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.Im your host, Jackie Murphy, an award-winning, certified business coach with 12 years in the yoga industry Ive seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)
Tuesday, 30 December, 2025
Send Jackie A Message!AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business.In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for leadership, coaching, or human connection.You’ll learn where AI saves time, where it becomes risky, and why misusing AI in cancellations, sales conversations, and brand voice can damage long-term growth. This episode also covers how AI fits into studio software, marketing, admin systems, and AEO (Answer Engine Optimization) — and why human judgment still matters more than ever.If you’re a studio owner wondering how to stay relevant, profitable, and human in 2026 and beyond, this episode will give you clarity and confidence.Timestamped Outline[00:00] Why this episode exists + industry fear around AI[03:00] Will AI replace coaches and studio owners?[06:00] Thinking about AI as a team member[08:00] Where AI goes wrong in marketing and brand voice[11:30] Why AI should edit, not write your content[15:30] Speed-to-lead and automated responses (done right)[18:30] Why AI should NOT handle cancellations or refunds[21:30] Objections, retention, and human conversations[24:00] Using AI for SOPs, systems, and organization[27:30] The rule studio owners must remember about AI[28:45] Final thoughts on humanity, leadership, and growthWork with Jackie Murphy Say Hi on Instagram @studioceoofficial Level up your Marketing Skills in the Free Marketing Training:https://www.jackiegmurphy.com/3-marketing-mistakes Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo
