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The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersAuthor: Jackie Murphy
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.Im your host, Jackie Murphy, an award-winning, certified business coach with 12 years in the yoga industry Ive seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What I Did to My Business Before I Went on Maternity Leave
Episode 82
Tuesday, 8 September, 2026
Send Jackie A Message!Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions.In this episode, Jackie Murphy walks through what she did to her business before her third maternity leave. She pulled herself out early, on purpose, so she could watch what broke while she was still there to fix it. You do not plan for your absence. You rehearse it.She breaks down the five places she had to work: team (why she stopped hiring people who execute and started hiring people who build the system), decisions (handing off the call, not just the task), client delivery (building a bench instead of being the product), marketing (what keeps running when you stop), and money (funding a paid three month leave instead of chasing a bigger revenue number).If you have ever answered a sub text from a pool chair on vacation, this one is for you. Your version of this deadline just has not landed on the calendar yet.TIMESTAMPED OUTLINE[00:00] Why Jackie left her business before her leave started[02:00] What happens to the podcast during maternity leave[04:02] Why this matters even if you are not having a baby[06:08] Time problem or dependency problem: how to tell[07:43] Doing the job vs. building the system[11:00] Doubling the team and hiring builders instead of doers[14:20] Handing off decisions, not just tasks: the decision ladder[16:16] Client delivery: build a bench instead of being the product[19:52] Why marketing came fourth on the list[21:56] The money: funding a paid three month leave[25:02] The leadership work underneath all of itKEY TAKEAWAYS✓ You do not plan for your absence. You rehearse it while you are still there to fix what breaks. ✓ Efficiency fixes a time problem. Only a different business fixes a dependency problem. ✓ Someone who executes gives you labor. Someone who documents while they execute gives you an asset. ✓ Handing off the task is not the same as handing off the decision. Write the decision ladder. ✓ If your marketing stops when you stop, you do not have a marketing system. You have a task you perform. ✓ A paid leave is a different goal than a bigger revenue year, and it takes a different plan.PULL QUOTES"I wanted to know what would break while I was still here to fix it.""You do not have a time problem. You have a dependency problem.""One of those is labor. The other one is an asset.""Do not just document the task. Document the decisions.""The standard was not keep things running. The standard was keep clients growing.""Sometimes bigger revenue is not the goal. A paid maternity leave is the goal."FAQsHow do I prepare my studio business for maternity leave? Start early and remove yourself before you have to. Hand off decisions, document systems, and staff the gaps while you are still there to fix what breaks.What is the difference between a time problem and a dependency problem? A time problem means you need to get more done in the hours you have. A dependency problem means the business cannot run without you. Efficiency fixes one. Team and systems fix the other.Should I hire someone to do the work or build the system? Hire the person who documents how the work gets done while she does it. She costs more and is harder to find, and she is the one who makes the business less dependent on any one person.What is a decision ladder? A one page document listing which decisions your team makes alone, which they bring to you, and which only you make. It stops the constant questions.Can a studio run without the owner teaching or coaching? Yes, when results come from the business you built rather than your personal presence. Build a pipeline of people who deliver as well as you or better.What should my marketing do while I am away? Keep awareness marketing running to find new people and nurture marketing running to serve the people already in your world. What you do today shows up in 90 days.Work with Jackie MurphySay Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree WorkshopYour Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og
