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iDesign LabAuthor: Tiffany Woolley, Scott Woolley
Welcome to the iDesign Lab, a Podcast where creativity and curiosity meet style and design, hosted by Tiffany Woolley, an Interior Designer, a style enthusiast, along with her serial entrepreneur husband, Scott. A place where they explore the rich and vibrant world of interior design and its constant evolution in style. iDesign Lab is your ultimate Interior design podcast where we explore the vibrant world of design and its constant evolution in style and trends. iDesign lab provides industry insight, discussing the latest trends, styles, and everything in between to better help you style your life through advice from trend setters, designers, influencers, fabricators, and manufacturers, as well as personal stories that inspire, motivate, and excite. Join us on this elevated, informative, and lively journey into the world of all things Design. For more information about iDesign Lab and Tiffany & Scott Woolley, visit the website at www.twinteriors.com/podcast and ScottWoolley.com Language: en-us Genres: Arts, Design, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Design Legacy Behind America’s Most Iconic Furniture Brands: Alex Shuford III
Episode 56
Thursday, 6 November, 2025
Send us a textA fabric mill, a poker-legend origin story, and a furniture factory that almost never sleeps—until a global shutdown forced the lights off. We invited Alex Schuford III, CEO of Century Furniture and the Rock House Farm Family of Brands, to share how a third-generation leader protects legacy without freezing it in amber. From buying Hancock & Moore and Hickory Chair to keeping nine North Carolina factories humming, Alex opens the playbook on brand autonomy, storytelling, and the small details that separate timeless from forgettable.We dig into the retail lessons that shaped his operator’s eye—why asking for the order still matters, how factory utilization drives culture and profit, and what makes a showroom genuinely inspiring in a world trained by RH and Arhaus. Alex explains why conglomerates stumble when they homogenize identities, and how empowering presidents at Century, Hickory Chair, Highland House, Hancock & Moore, Jessica Charles, and Maitland-Smith keeps each brand sharp—even when they compete with each other. He also makes a compelling case for why interior designers are AI-proof: taste, empathy, and on-site orchestration can be augmented by tools, but not replaced.You’ll hear the story of a product review where Thomas O’Brien spotted a molding mistake from 25 feet away, and a crisis moment where the team found touchless thermometers in the baby aisle to legally restart operations—a tiny win that became cultural lore. The throughline is clear: craftsmanship lives in people, details compound into beauty, and trust is earned one consistent decision at a time. If you care about design, legacy brands, or how to lead through pressure, this conversation delivers practical wisdom and good company.If this resonated, follow the show, share it with a design-obsessed friend, and leave a quick review—what detail do you always notice first?Support the showLearn more at:https://twinteriors.com/podcast/ https://scottwoolley.com
