Authology Studio Sessions

Author: Siobhan Maher

Unlock the secrets of brand and product storytelling to transform your jewellery business. Strategist and writer Siobhan Maher takes a deep dive into branding, messaging and marketing for jewellery brands worldwide.
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Language: en

Genres: Arts, Business, Fashion & Beauty, Marketing

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Storytelling Trends - When & How? Using trending narratives in your jewellery marketing
Monday, 29 January, 2024

What is a storytelling trend? If you've come across future heirlooms, dopamine dressing or modern talismans, you've already met one. Incorporating hot-right-now narratives into your marketing brand messaging can help harness their power to reach and connect with an audience. But jumping on the wrong trends can dilute - in the worst case even undermine - your brand identity. So when do you know it's time to jump on a storytelling trend? And how to incorproate these narratives into your copy and content? These questions answered in the latest studio session with Siobhan Maher and Authology. Find more resources at instagram.com/authology.studio and at https://authology.studio