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Business Reimagined with Danny Iny | The Mirasee PodcastAuthor: Danny Iny, Founder and CEO of Mirasee and Best-Selling Author
Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done. The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. The podcast is led by Danny Iny, founder and CEO of Mirasee, and co-author (with Guy Kawasaki, Mitch Joel, Brian Clark, and many others) of the best-selling marketing book Engagement from Scratch! Mirasee began as Firepole Marketing in 2011, and in just the last few years has grown to a multi-million dollar business that leads a movement of entrepreneurs on a mission to do something amazing for themselves, for their families, and for the world. Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building an Impactful Business That's True To Your Values
Monday, 30 January, 2017
What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage. In this episode of Business Reimagined, you’ll discover: What business is really about (hint: it’s not just about money) The key indicator that sets apart great online courses (and other products) from mediocre ones How technology has made it virtually impossible to conduct business without ethics and transparency A simple barometer to determine, at any given time, whether you’re conducting business with integrity Why online course creators have the exciting opportunity to empower people, not as a cause that’s tacked onto their business, but as its core effect Listen to this episode to discern what it means—and what it takes—to build a business that’s aligned with your values: Key Points: 01:30 - The opportunity for many to experience the magical convergence of making an impact in the lives of people and doing so profitably 03:46 - The true meaning of growing “rich” 06:38 - Game theory and how it relates to conducting an ethical business 10:56 - Danny’s his definition of business 13:55 - The exciting opportunity for online course creators 14:13 - Consequences for online course creators who don’t really care about their students’ outcomes 17:04 - How Danny lets his values guide his business behavior 19:38 - An example of how ethical behavior pays off in unexpected ways 25:42 - Danny’s advice to entrepreneurs who want to build businesses in alignment with their values
