The Beginner's Guide to Marketing

Author: Jessica Ainsworth

There's a right and a wrong way to do everything - including marketing. When you're just getting started marketing your organization, it can be tricky to determine what you should be doing. There's a lot of fake news out there, which is why we've created this podcast - to dispel marketing myths and help businesses grow that may have a limited-to-no knowledge of or experience with marketing. Getting your brand out there is great, and is certainly more than some are doing, however our aim is to help you take your marketing to the next level and gain the competitive edge.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Conducting Keyword Research & Building Keyword Clusters to Improve Your SEO
Saturday, 7 August, 2021

Keyword Clusters: Identify keywords for your primary pages: (what are users searching for pertaining to your industry/niche/product/service?) To conduct keyword research, here's what I recommend: - check out the competition; what are they ranking for? - use tools - have a look at what you're already ranking for by using google analytics & google search console - brainstorm!!! - "searches related to" at the bottom of google's search pages Metrics to consider: - how many people are querying for that term (search volume) - what is the competition score (organic difficulty) - relevance Pillar pages: These pages will serve as the core content for your keywords Topic A - SEO Topic B - social media Topic C - website design Creating keyword clusters: - what are some keyword/phrase variants to the topic? - what are some other versions of the topic? - what questions can you answer using your keyword clusters? - how can you stitch them all together Clusters means more internal links!! Don't forget to link back to the main pillar page! Recommended Tools: Google Keyword Planner SEMrush Ahref Moz Surfer SEO Neil Patel's Ubbersuggest SpyFu Additional Resources: www.pendragonconsultingllc.com/blogs www.beginnersguidetomarketing.com