Voice on Voice

Author: RAIN

Each week the team at RAIN curates and shares the most important news on voice culled from leading publications in the technology and innovation space. From new platform features to tech company developments and acquisitions, we take a broad view to help you stay informed. If youre looking for cutting edge insight on conversational AI, this is the podcast briefing for you.
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Siri’s Reckoning
Episode 148
Tuesday, 12 October, 2021

In 2020, Siri was the second most popular voice assistant behind Google Assistant, with over 500 million users (compared to Google Assistant’s 1+ billion users). While its vast presence on mobile devices has given Siri a boost, the popular assistant has fallen short in meeting users’ expectations. Apple has tried to revitalize the assistant through the latest iOS 15 update, third-party product integrations, and new Apple hardware, but Siri’s functionality has remained relatively stagnant in the last few years when compared to Google Assistant. From sending texts to asking simple questions, there haven’t been monumental updates in what Siri can do for users. October 2021 now marks Siri’s 10-year anniversary of its initial launch — below, The Verge examines why Siri hasn’t lived up to the hype.