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Respecting the BeerA podcast for the science, history, and love of beer Author: McFleshman's Brewing Co
The smartest podcast for beer lovers to taste smarter and brew better, in under thirty minutes. Hosted by Bobby and Allison Fleshman of McFleshman's Brewing Co and world traveler, Gary Arndt. In our first few episodes, we cover the origins of McFleshman's brewery and it's lead brewer, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Alison McCoy decided to start a brewery with a different type of experience. Thus McFleshman's was born! Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer's taste, homebrewing, starting a brewery, why beer get's skunked, the origins of hops, the business of brewing, Benedictine Monk's effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, Sierra Nevada Brewing, brewing collaboration, Dry January, Reinhehtsgebot, beer history, and much more. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The Art of Ale Sales w/ Stephanie Harvey
Episode 58
Monday, 21 April, 2025
Stephanie Harvey of Stillmank Brewing shares embarassing stories of Bobby from her time marketing at McFleshman's and how she markets local beer to bars through personal connection. In Green Bay for the draft? Stop by Stillmank Brewing for a Draft Day pint!PATREONSupport the show! Get episodes 1 week early and bonus merch: patreon.com/respectingthebeerpodcastFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at respectingthebeer@gmail.com--TIMELINE00:00 Introducing Stephanie Harvey00:30 From Fine Art to Beer Marketing02:29 The Importance of Marketing in Brewing05:28 Challenges and Strategies in Beer Sales07:59 Beer Culture and Market Perception13:54 McFleshman's USPs15:53 Navigating the Craft Beer Space17:34 The Importance of Local Beers19:16 The Future of Craft Breweries?25:01 Marketing Strategies for Small Breweries29:54 Green Bay Draft Day Beer32:39 Later Stephanie--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co
