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Outside PodcastLiterary storytelling from the editors and writers of Outside Magazine Author: Outside
Outsides longstanding literary storytelling tradition comes to life in audio with features that will both entertain and inform listeners. We launched in March 2016 with our first series, Science of Survival, and have since expanded our show and now offer a range of story formats, including reports from our correspondents in the field and interviews with the biggest figures in sports, adventure, and the outdoors. Language: en-us Genres: Sports, Wilderness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What You Can Learn From the Biggest Failure in Endurance Sports, with Epic Bill Bradley
Wednesday, 18 February, 2026
In the 1980s and 90s, Bill Bradley was a video rental mogul. At his peak, he had stores all over Santa Rosa, California, was worth millions of dollars, and was seen as an industry innovator. That's probably why he was dismissive when a little company called Netflix appeared and proceeded to lay waste to the entire video rental industry. In a whiplash-inducing turn of events, Bill lost everything—his riches, his business, his marriage, and his sense of purpose. Prior to this life explosion, Bill was a casual runner, plodding along in a few marathons and Ironmans. And when he was at his lowest, he dove head first into the world of ultra endurance sports. Since the collapse of his VHS empire in 2005, Bill has taken on the world’s toughest challenges, like the Arrowhead Ultra, the Badwater Ultra, swimming the English channel, and attempts at the world’s tallest peaks. And yes, he has set records along the way. But what is truly remarkable and what turned Bill into Epic Bill, is that he has come short far more often than he has crossed the finish line. Epic Bill believes that his failures have taught him more than any victory ever could. Because how you try at one thing is how you try at everything.
